CASE STUDY
How one jewelry brand increased clienteling sales by 69%
What doubling down on clienteling does for retailers in a stagnant market
The challenge
How to drive sales when the market is slow
Due to rising economic uncertainty, many consumers are cutting back on non-essential spending, especially jewelry. This means jewelry brands need to change their approach, narrowing their focus to the customers who are still ready to buy.
One global luxury jewelry brand saw this trend firsthand, with its total sales increasing only 13.3% from May 2024 to May 2025. To grow their business, they knew they had to double down on their clienteling strategy and connect deeply with their best customers.
The solution
A data-driven clienteling strategy
The brand used Tulip Clienteling to refine its outreach strategy based on real-time data. They didn't just increase their outreach—they increased it with a purpose.
By using the robust dashboards in Tulip Clienteling, they were able to see exactly which communication channels were working and which ones weren't.
These dashboards provide real-time data at the corporate, store, and even individual associate levels, allowing for quick adjustments to their strategy.
Here's a breakdown of what they did
Focus on what works
The brand noticed a huge difference in performance across different communication channels. Their outreach through social channels, especially WhatsApp, generated 94.8% more sales this year than last.
Scale back on what doesn't
At the same time, the brand saw a decline in the effectiveness of email and text messaging, which generated 58.7% and 13.4% less sales, respectively. Based on this insight, they shifted their focus away from these channels.
The result
A huge boost in clienteling sales
The brand’s strategy worked. From May 2024 to May 2025, while the number of total sales increased only 13.3%, their Tulip Clienteling sales increased 69.1%.
By putting more effort into WhatsApp outreach and less into email and text, they increased their total outreach by 21.8%. This allowed them to connect with customers on the platforms they prefer, leading to a huge jump in clienteling sales.
What this means for you
For jewelry retailers navigating a market where consumers are being cautious with spending, this brand’s success with doubling down on clienteling demonstrates a powerful truth.
It shows you can use powerful insights to make your outreach more effective and increase sales, even when the market is slow.
It’s about having the right technology to connect with your consumers in a way that resonates, ensuring every interaction leads to a stronger relationship and measurable growth.
About
Tulip is the world’s largest cloud-based retail customer engagement platform provider, with best-in-class Clienteling and POS capabilities that let retailers realize the full potential of omnichannel commerce. The world’s most iconic retailers like David Yurman, Versace, Jimmy Choo, Mulberry, Saks Fifth Avenue, Ferragamo, COACH, and Michael Kors use Tulip to modernize the shopping experience, creating personalized shopping journeys that increase sales and improve customer loyalty across channels. Tulip enables retailers to build deeply personal connections with customers, fulfill orders, closeout purchases, and maximize store associate productivity and performance.
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