How Tulip Clienteling empowers the brand

Emotionally memorable experiences

The brand’s associates are trained to listen to their customers and learn about their individual needs and preferences in order to build personal relationships and create emotionally memorable experiences.

They leverage Tulip Clienteling to store each customer's unique information, such as their color, fabric, and style preferences, their birthday or anniversary, and their past purchases. Through Tulip Clienteling, every associate is equipped with access to this information. This allows them to provide personalized recommendations and create experiences that are tailored to each customer's style and taste.

Cohesive omnichannel engagement

For the brand, omnichannel is about collaboration, communication, and education.

Tulip Clienteling unifies customer data across channels and enables all associates to collaborate to continuously update this customer information. With this centralized information, associates can create cohesive personalized experiences for customers no matter where the interaction is taking place.

Tulip Clienteling also records preferred communication channels, enabling associates to communicate with customers in the way they want, whether through email, WhatsApp, phone calls, or something else.

The brand’s omnichannel experience ensures that everyone is educated on cross-channel offerings. Customers can receive text messages about sales and then transition to in-store shopping to make a purchase, or visa versa, allowing them to continue their shopping journey on their own terms.

“Tulip Clienteling helps capture customer-specific likes and dislikes and then allows for the teams to connect with the customer around those specific preferences.

- Manager of Omnichannel Customer Development  -

“What's important is celebrating and expressing the company's values because those things are going to transcend borders, that's going to help increase brand loyalty.”

- Manager of Omnichannel Customer Development  -

Consistent global brand experiences

Having a large global presence, the brand also uses Tulip Clienteling to navigate local differences and ensure a consistent customer experience in their stores around the world.

Tulip Clienteling makes customer information, such as purchase history and preferences, accessible to associates with just the customer's name from anywhere in the world. This enables them to provide a highly personalized experience to a customer from Singapore who is visiting their Los Angeles store for the first time.

Tulip Clienteling also enables them with the customers’ communication channel preference, so that they will get a post-purchase follow-up to their WhatsApp messenger, if that’s their preference.

“When you have that personal touch within outreach, you're going to see an increased conversion. We see that increased conversion over just mass outreach.”

 Manager of Omnichannel Customer

Measuring the success of Tulip Clienteling

The brand measures the success of Tulip Clienteling through the key metric of Tulip Influenced Sales (TIS), which represents sales made as a direct result of outreach conducted through the Tulip Clienteling app. 

TIS has increased as a portion of total sales by 68% in the last 12 months.

Not only are influenced sales on the rise, but they are more valuable than regular sales. TIS average order value (AOV) is 48% higher on average than regular sales for the past 2 years.

On average, the brand’s TIS has increased 73% from 2023 to 2024, which reflects an increased adoption of Tulip Clienteling.

This indicates that personalized clienteling efforts lead to more successful outcomes. This data enables associates to see the impact of their outreach and encourages usage of the tool. 

Additionally, analyzing qualitative feedback from associates helps identify gaps and opportunities for improvement in Tulip Clienteling. This feedback allows the platform to evolve to meet changing customer needs, ensuring memorable experiences. So, by partnering with Tulip, the brand can remain agile and adaptable to customer demands without needing to purchase a separate tool or build their own updates.