5 questions to ask before investing in line-busting tech
for retailers

Does the technology enable associates to assist customers on the floor?

Mobility is essential when it comes to heavy store traffic. Mobile checkout allows customers to make purchases without having to wait in line. Having a mobile device with inventory tracking allows associates to check and call for items in the stock room without ever leaving the customer's side. Additionally, a full inventory catalog allows associates to have access to detailed product information— without the need to memorize— that they can use to answer specific questions customers may have.

The right technology enables associates to assist shoppers right from the floor which can save both customers and associates a lot of time and hassle, improving satisfaction on both ends.

Does the technology equip associates for cross-channel transactions?

It is not always possible to have every item in-stock in-store, especially during peak seasons. This can be frustrating for customers who are looking for a specific item and just can’t find it. In these situations, it is important for store associates to be able to problem solve and find a solution for the customer. 

The right technology equips associates for cross-channel transactions allowing them to locate available merchandise— whether it is online or at another location— and order it for the customer on the spot, so that they can have peace of mind knowing that they will get what they came for (even without it in-hand).

Does the technology equip associates to handle multiple fulfillment options?

Retailers need to be able to handle not only heavy foot traffic in-store, but also the full unified commerce journey. This includes BOPIS (buy-online-pickup-in-store), BORIS (buy-online-return-in-store), BOPAC (buy-online-pickup-at-curb), or any other cross-channel return or order types. These types of transactions can put a lot of pressure on associates, as they need to be able to handle a variety of different tasks and requests. 

The right technology can empower associates to handle every type of customer journey with ease so that they can provide a great customer experience no matter how customers choose to shop.

Does the technology easily integrate with your existing systems?

When choosing a new solution, it’s critical to consider how well it will integrate with your existing systems and processes. A solution that is difficult to integrate can result in order processing delays. Imagine the frustration of a customer who has to wait longer than usual for their order to be processed, especially during a busy time at the store. A solution that is not well-integrated can also lead to data loss, which can be disastrous for a business.

The right technology should be able to quickly connect to your clienteling or CRM software, inventory/product catalog, and reporting and outreach tools. This will help you get up and running without any delays or loss of data.

Is the technology user-friendly and intuitive?

The user interface (UI) is perhaps the most important consideration when choosing technology for a retail business. A user-friendly and intuitive UI is essential for widespread adoption and use, as it will allow employees to quickly and easily learn how to use the new system. A complex or difficult-to-use UI will likely be abandoned or cause confusion and chaos in busy times. 

The right technology should be easy to use and navigate, allowing for a quick and efficient transition from the old system to the new. Additionally, a visually appealing UI will help to create a positive user experience and make the technology more likely to be adopted and used by employees.